Amazon Fire Stick vs

Roku: Which One Is Better?


The popularity of cord-cutting continues to gather pace. Collectively, cable TV companies are losing millions of subscribers every year, with no sign of that stopping.

If you have recently ditched your TV subscription, there’s a good chance you’re trying to decide between an Amazon Fire TV Stick and one of the many Roku devices.

Unlock the list of "Essential Amazon Fire Stick TV Channels" now!

This will sign you up to our newsletter
Enter your Email Unlock Read our privacy policy
In this article, we pit the Roku devices, determining which is best in order to help you decide.
A Complicated Comparison
Unfortunately, it’s impossible to make a like-for-like comparison between all Amazon Fire TV devices and Roku devices.

Instead, we need to focus on two Amazon products: The Fire TV Stick and the Fire TV Stick 4K. On the Roku side, there are three devices that can be thought of as Fire TV Stick competitors: the Roku Express, Roku Premiere, and Roku Streaming Stick+.

NB: The Roku Ultra costs $100 and is more of an alternative to the Amazon Fire TV Cube, so we will not include it in this analysis of Fire Stick vs. Roku.
Roku: Cost
Before we get into the features and the technical specifications, let’s deal with the elephant in the room—the cost of the devices.

Amazon’s entry-level Fire TV Stick costs $40. The 4K model will set you back a further $10, coming in at $50.

The cheapest Roku model is the Roku Express. At $30, it’s more affordable than the Fire TV Stick. At the other end of the scale, the top Roku model (Ultra excluded) is the Roku Streaming Stick+, which costs $50.

So, for the sake of simplicity we’re going to pit the Amazon Fire TV Stick and Fire TV Stick 4K vs. the Roku Express ($30), the Roku Premiere ($40), and the Roku Streaming Stick+ ($50)
Roku: Specifications #Meta:StrategicOptimization #ProductComparison #MediaStreaming #Roku #CordCutting
Meta ProductComparison MediaStreaming Roku CordCutting